Proof is in the Pattern!
Did you feel that? Something’s off, right?
That’s how your buyer feels.
The logic lines up — but the emotion doesn’t.
And when emotions misfire, conversions die.
About PatternProof
There’s a pattern in buyer behavior.
But no logic can explain it.
You’ve looked at your funnel, your pricing, your positioning.
Still—something’s off.
Buyers hesitate. Disappear.
They say the right things… but they don’t convert.
That’s because logic can’t explain it.
Meet Bill
Bill can’t explain why he bought a Ferrari at 45, post-divorce.
He says it’s about engineering.
But it’s not.
It’s about how he felt when he saw it.
Now Bill’s on his way to a date.
He’s nervous.
She notices.
The car doesn’t match the energy.
Something feels off.
She can’t explain it. But she doesn’t like him.
That’s your sales funnel right now.